KIRRA Longmuir is using social media to boost her Cleveland business, with 90 per cent of her customers coming from Instagram.
“Everyone we ask says, Instagram, Instagram, we found you on Instagram … that’s the first thing people say when they come into the shop or when they call, they’ll say, ‘We found you on Instagram and we like the pictures, so I called’,” Ms Longmuir said.
The savvy entrepreneur started her hairdressing business, Trendz Hair, when she was 21 years old, almost eight years ago, with one shopfront.
But as Ms Longmuir’s social media success took off, she outgrew the shop and opened a bigger one in Shore St West last year.
Six weeks ago, Ms Longmuir opened a second shop on the Gold Coast to keep up with growing demand from her 10,000 Instagram followers.
“I just started taking before-and-after (photos) of my colour that I was doing and putting them on Facebook … I was surprised with how much my friends were liking the transformations,” she said.
Ms Longmuir said she then created a business page on Facebook and Instagram.
“And the Instagram really took off. Now almost 90 per cent of our clients come from Instagram,” Ms Longmuir said.
Wynnum’s Smooche Boutique owner Gayle Broad said Instagram was huge for small business, too.
“Instagram is a medium we are really driving at the moment. I have some young staff and I love them because they’re so media-savvy, I’m learning from them,” Ms Broad said.
“Although some people are still using Facebook … they’re getting more involved with Instagram, especially for fashion.”
■ Use crisp, clear, good-quality images and post daily, but don’t flood everyone’s newsfeed.
■ Interact with followers and try to answer all inquiries.
■ Use hashtags that are relevant to your business, such as #hair, #beauty, #hairdresser